IBM and BMW want to make Watson your own personal back-seat driver

You’re about to get a new passenger in your , and his name is Watson.

On Thursday, the German automaker announced a new collaboration with IBM, in which the two companies will “work together to explore the role of Watson cognitive computing in personalizing the driving experience and creating more intuitive driver support systems for cars of the future.” So even if you’re not the smartest driver in the garage, BMW and IBM want to help.

This is by no means the first time BMW has shown an interest in connected technology and the smart car space. Just a few months ago, the luxury car brand announced a number of initiatives around its mysteriously named “Strategy Number One,” including self-driving technology, mobility, and vehicle-to-vehicle communication.

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